The competition is fierce, especially in the hospitality industry where hotels compete every single day for bookings and profitability. The race to the top of an OTA is actually a race to the bottom. The biggest problem we have in
Another marketing buzzword? No it's not, it's actually a very important element in brand building. It's actually something that you do when you create a brand story, may I dare say that it's something that you do when you create
