This is a question I have been asking myself for the past 4 years. How do you tell an incredible story that people want to listen to and become immersed in? I believe the best way to learn a skill is
Gymshark opened up a barbershop in London. Some might think, “Why on earth did a sportswear brand do that?” This decision may seem like an unlikely business venture for a different organisation but not for Gymshark. The British brand’s “Deload” pop-up
The competition is fierce, especially in the hospitality industry where hotels compete every single day for bookings and profitability. The race to the top of an OTA is actually a race to the bottom. The biggest problem we have in
There are 7,200 fitness clubs and gyms in the UK. Around 10.3 million people in the UK are members of gyms. It’s estimated that 64 percent of British adults are now overweight, which includes 28 percent that are obese. We
What is a content creator? Why do brands need to become a content creator, when a brand needs to make profits, right? Let’s take it step by step and see why this is important and how it can impact your
If we look at the fitness industry and specifically at gyms, we will notice a common pattern. The pattern is that most gyms promote similar if not the same message. It varies from brand to brand but most of them
🎶 All in all it was all just bricks in the wall.All in all you were all just bricks in the wall. 🎶 You know the song Another Brick in the Wall by Pink Floyd, right? Are we all just bricks in the
So many times we want to start promoting right away. We want to send that press release, we want people to know about our product, about our service. It’s important, right? We want to sell our brand, and one way
To understand why something is important – we need to perceive something that is important. Not everybody perceives the world the same way. Some people look at things in a different way, right? That’s why there is a saying, ‘we
