When we talk about marketing, branding, sales, content marketing, digital marketing, storytelling, and advertising, we tend to put everything in one basket and say ‘marketing’. Or we say “Let’s do more marketing to increase our sales”. Every single business needs to
Gymshark opened up a barbershop in London. Some might think, “Why on earth did a sportswear brand do that?” This decision may seem like an unlikely business venture for a different organisation but not for Gymshark. The British brand’s “Deload” pop-up
The competition is fierce, especially in the hospitality industry where hotels compete every single day for bookings and profitability. The race to the top of an OTA is actually a race to the bottom. The biggest problem we have in
Another marketing buzzword? No it's not, it's actually a very important element in brand building. It's actually something that you do when you create a brand story, may I dare say that it's something that you do when you create
🎶 All in all it was all just bricks in the wall.All in all you were all just bricks in the wall. 🎶 You know the song Another Brick in the Wall by Pink Floyd, right? Are we all just bricks in the
So many times we want to start promoting right away. We want to send that press release, we want people to know about our product, about our service. It’s important, right? We want to sell our brand, and one way
To understand why something is important – we need to perceive something that is important. Not everybody perceives the world the same way. Some people look at things in a different way, right? That’s why there is a saying, ‘we
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Wiquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget metus.
