This is a question I have been asking myself for the past 4 years. How do you tell an incredible story that people want to listen to and become immersed in? I believe the best way to learn a skill is to
When we talk about marketing, branding, sales, content marketing, digital marketing, storytelling, and advertising, we tend to put everything in one basket and say ‘marketing’. Or we say “Let’s do more marketing to increase our sales”. Every single business needs to survive,
Gymshark opened up a barbershop in London. Some might think, “Why on earth did a sportswear brand do that?” This decision may seem like an unlikely business venture for a different organisation but not for Gymshark. The British brand’s “Deload” pop-up store
The competition is fierce, especially in the hospitality industry where hotels compete every single day for bookings and profitability. The race to the top of an OTA is actually a race to the bottom. The biggest problem we have in business
There are 7,200 fitness clubs and gyms in the UK. Around 10.3 million people in the UK are members of gyms. It’s estimated that 64 percent of British adults are now overweight, which includes 28 percent that are obese. We all
Another marketing buzzword? No it's not, it's actually a very important element in brand building. It's actually something that you do when you create a brand story, may I dare say that it's something that you do when you create a
What is a content creator? Why do brands need to become a content creator, when a brand needs to make profits, right? Let’s take it step by step and see why this is important and how it can impact your business. A
If we look at the fitness industry and specifically at gyms, we will notice a common pattern. The pattern is that most gyms promote similar if not the same message. It varies from brand to brand but most of them sound
🎶 All in all it was all just bricks in the wall.All in all you were all just bricks in the wall. 🎶 You know the song Another Brick in the Wall by Pink Floyd, right? Are we all just bricks in the wall?
So many times we want to start promoting right away. We want to send that press release, we want people to know about our product, about our service. It’s important, right? We want to sell our brand, and one way to
