Our objective was to create content that was focused on the quality of the product. The challenge is that What The Pitta is a vegan street food restaurant and needs to differentiate itself from all the other vegan and non-vegan restaurants..
Our goal was to create content that would capture their social media audience and engage with them.
We proposed a creative brief that was focused on the fresh ingredients and the quality of their products. A photoshoot at the Camden Town branch followed, from which we created fun animated GIFS showcasing those points.
We created the following:
- A photoshoot
- A series of animated GIFs for social media
We reinvigorated the brand and made people hungry!