Beauty Line – Beauty Diaries
Our objective was to increase customer engagement with Beauty Line. As a leading brand in Cyprus, Beauty Line has over 16 retail stores across the island and one eCommerce store.
The goal was to create a hub where clients could interact and engage with the brand.
We designed and developed a new dedicated blog and called it Beauty Diaries. The blog included different categories such Trending Now, Beauty Tips, Tried & Tested and a section where team members from each store could have their own column.
The blog educates and inspires using beauty products.
Our goal as always is that companies need to become media companies – which is exactly what Beauty Line has done since 2013.
- Increased website traffic
- Increased sales for our ecommerce store
- Increased customer engagement