Our objective was to introduce to the market a brand new, fresh and inspiring brand. The goal was to make people feel uplifted when they saw it.
We created a new minimalistic brand identity for Think Beyond Store. The approach was designed to help people engage with the brand and feel a sense of calm.
We created the following:
- A minimal logo design
- A photoshoot with two models in Kings Cross/Coal Drops Yards.
- Designed all products
- Designed an e-commerce store in WordPress
- Developed a fully functional e-commerce store
We set up a product-based photoshoot in Kings Cross, Coal Drops Yard to show the industrial and minimal feeling to our brand. The models were chosen to reflect the potential audience.