UTVV – Ultra Trail Vipava Valley
Our objective was to create a brand story, rebrand and create a new image for UTVV.
We started with product research, interviewing the management and the whole team to understand what values the team had. We hosted a brand workshop with the whole team to understand and develop brand tone of voice, brand archetype and brand story.
Once we worked on the brand development and story development, we created new brand guidelines, new brand story that positions the customer as the hero and all the designs for the event.
The results were spectacular as we increased social engagement by 635%, social presence had a 14% increase, follower change: 2,671% increase and we reached 19.3k people which was 254% increase.