Our goal was to increase the number of Kanika’s website visitors and the time they spent browsing.
The first step was to create a comprehensive content strategy. Once we created our content strategy we identified our core target audience, created segments for different audiences and created targeted content.
We started creating engaging blog articles that added value to potential guests looking to book a trip to Cyprus.
We researched topics that potential guests were interested in and the gaps we found that existed in the content sphere. We then designed stunning visuals to accompany with articles.
Article titles included:e Habits To Pick Up On Your Next Holiday and How We Make Cocktails.
- Increased time on website
- Increased website visitors
- Designed 54 artworks
- Wrote 26 articles
- Improved SEO ranking