EKA Group

EKA Group

Objective

We worked with EKA GROUP as their marketing agency for 10 years. Our objective at the start of our relationship was to build a stronger brand equity, increase website enquiries and build a social media presence.

EKA operates in the building materials and systems market of the construction sector. They haveith offices in Limassol, Cyprus, Athens Greece and Dubai.

Solution 

We created a new marketing strategy, a content strategy and a brand story. We started by building on our story and creating engaging content. Our brand story gave us the opportunity to differentiate and communicate the client’s  values. The story helped EKA connect with their team and customers on an emotional level. Our story tagline was; ‘Building On Family Moments’.

We created a video with the concept of our story, (you can watch it above). We also devised engaging social media content, set up a newsletter sign up page and used targeted Facebook Ads & Google Ads.

On a monthly basis we send targeted newsletters, created custom social media content, ran social media campaigns, google ad campaigns and we worked alongside the marketing manager and the board to track our KPIs and ensure that our goals aligned.

Results

• Created a brand story
• Created a marketing strategy
• Increased social media by 158%
• Increased engagement 0.12%
• Increased website traffic by 16%
• Increase sales leads by 19%