Eurovision

Eurovision

Our objective was to create a digital strategy for Eurovision (2013) to promote the Cyprus song entry. The goal was to engage with loyal Eurovision fans and increase the love for this well-known brand.

Solution

We created a content strategy for the song and used targeted social media ads to reach our desired audience. We created short interviews with the artist, Despoina Olympiou, and behind the scenes content to give a glimpse of what was happening and build excitement

Results

• Engagement Score Overall: 46%