Charmm

Charmm

Objective

Our objective was to differentiate the Charmm architecture studio amongst other companies. We had to create a brand that had their own style and personality.

Solution

We interviewed the team to discover what Charmm stood for and created a brand story based on that. The brands’ story slogan became “Passion gives shape to shadows and lights”. 

Results

• Authentic Story
• Brand Guidelines
• Brand Personality