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Storytelling Ebook

This ebook will show you how you can increase your bottom line by being authentic and by sharing stories that can make an impact.

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What You Will Learn

  • Why storytelling is important if you want loyal clients
  • How to use emotions in your marketing
  • How to create an emotional connection with your current and potential clients
  • How to increase sales without talking about your product
  • How to increase your bottom line using emotional storytelling.

About The Author

Hello, there! I’m Alexander Novicov. I help companies become purpose driven brands, and I love using creativity to show people what is possible.

Since 2010, I’ve been running my agency, IQD. We’ve worked with household names including Stella Artois, Pizza Express, Holland & Barrett, and Central Hotel London.

I’ve had the pleasure and honour of being a keynote speaker at multiple global conferences around the world, traveling to Croatia, Dubai, Amsterdam and Cyprus, to name a few stamps in the passport. I’ve spoken at the University of Greenwich, the University of Nicosia, the Business Show in Olympia, HOW Conference, Hotel Technology Innovation Summit, and many other events.

In the past three years, I have focused on helping small businesses who are passionate about what they do. I’m obsessed with learning how the human mind works, and how we can use storytelling to drive positive change in this world. My purpose is to help people believe in a better tomorrow by becoming better today.

I’m a human before all other things. I enjoy running,

reading books, taking my dog for walks, and challenging myself to be better and stronger with each day.

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